"Brand Loyalty"

A 3-part series of paintings created with Acrylics, markers, Pen, and Nike Box on canvas.

size 24in x 36in

In my opinion, a brand loyalty campaign is most successful when it addresses the attributes that are crucial to its segment of the market. A Subaru will keep your kids safe. A Lincoln will make you as cool as Mathew McConaughey. When a company ignores consumer trends, they lose brand-loyal customers. I also see how marketing agencies focus on Brand loyalty as early as 3-year-old children through cereals and toys, but also with fashion.

This painting addresses this issue with playful wordplay and construction. Using a real Nike sneaker box as the foreground to a background for a famous child cartoon makes the viewer want to look behind the box, but can't because it's overshadowed by the cartoon characters of Tweety Bird, Sylvester the Cat, Tom & Jerry, Wile E. Coyote, Roadrunner, Bugs Bunny, and Elmer Fudd.